Astra Online Coaching Business Launch

The Challenge

Astra was launching their first online coaching program in a saturated market. They needed to differentiate themselves from countless other business coaches while building trust with an audience that had likely been burned by previous coaching investments.

Our Strategy

We focused on authentic storytelling and social proof, positioning Astra as the practical, results-focused alternative to theoretical coaching. Our approach emphasized real student success stories and actionable content.

Execution

• Created a content marketing funnel with free valuable resources
• Developed student success story video series
• Implemented webinar-based sales funnel with high-converting presentations
• Built Facebook and Instagram communities for engagement
• Launched influencer partnerships with successful entrepreneurs

Key Outcomes

• Generated $1.4M in course sales in first 4 months
• Built email list of 25,000+ qualified prospects
• Achieved 21.3% conversion rate on webinar funnel
• Created sustainable organic reach of 100K+ monthly impressions
• Established Astra as a recognized authority in business coaching