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DizitalAdda Course Marketing Campaign

Professional course marketing campaign for advanced digital marketing education, featuring premium creative design and strategic targeting.

5 months
Digital Marketing Education
DizitalAdda Course Marketing Campaign
Campaign Results

Key Performance Metrics

$1.1M
Revenue Generated
6.8x
Return on Ad Spend
19.4%
Conversion Rate
15,600+
Qualified Leads
$1.45
Cost Per Click
6.1%
Click Through Rate

The Challenge

DizitalAdda needed to stand out in the crowded digital marketing education space while justifying premium pricing for their advanced course. The target audience was skeptical of marketing courses due to market saturation.

Our Strategy

We positioned DizitalAdda as the advanced, practical choice for serious marketers. Our strategy focused on demonstrating real expertise through case studies and advanced techniques not taught elsewhere.

Execution

  • Created advanced case study content showcasing unique strategies
  • Developed tiered pricing with payment plans to reduce barrier to entry
  • Implemented sophisticated retargeting based on engagement levels
  • Built partnerships with marketing agencies for bulk enrollments
  • Launched referral program incentivizing student advocacy

Key Outcomes

  • Generated $1.1M in course revenue over 5 months
  • Achieved 6.8x ROAS with premium pricing strategy
  • Built waiting list of 5,000+ prospects for next cohort
  • Increased brand recognition in digital marketing community
  • Created sustainable word-of-mouth marketing engine

Campaign Tags

Course MarketingEducationProfessional DesignLead Generation

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