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E-commerce

Fashion Brand Social Media Growth

Fashion brand growth through Instagram and TikTok campaigns, focusing on Gen Z audience.

6 months
Fashion & Apparel
Fashion Brand Social Media Growth
Campaign Results

Key Performance Metrics

$680K
Revenue Generated
3.9x
Return on Ad Spend
11.4%
Conversion Rate
35,200+
Qualified Leads
$1.25
Cost Per Click
7.2%
Click Through Rate

The Challenge

Urban Style Co needed to break through the noise on social media and connect with Gen Z consumers who are increasingly skeptical of traditional advertising. The fashion market is highly visual and trend-driven.

Our Strategy

We focused on authentic, trend-driven content that felt native to each platform. Our approach emphasized user-generated content and micro-influencer partnerships to build genuine community engagement.

Execution

  • Created viral TikTok challenges featuring the brand's clothing
  • Developed Instagram Reels showcasing styling tips and outfit ideas
  • Implemented user-generated content campaigns with branded hashtags
  • Built partnerships with micro-influencers in fashion and lifestyle
  • Launched social commerce features for seamless shopping experience

Key Outcomes

  • Generated $680K in social commerce sales
  • Grew Instagram following by 250% to 150K followers
  • Achieved 2.5M+ TikTok video views monthly
  • Built community of 500+ brand advocates creating content
  • Established Urban Style Co as a trending Gen Z fashion brand

Campaign Tags

FashionTikTokGen ZSocial Commerce

Ready for Similar Results?

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