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E-commerce
FitBody Gym Membership Campaign
High-converting fitness membership campaign featuring compelling creative design and targeted audience segmentation.
8 months
Fitness & Wellness
Campaign Results
Key Performance Metrics
$1.6M
Revenue Generated
5.4x
Return on Ad Spend
16.8%
Conversion Rate
22,100+
Qualified Leads
$2.85
Cost Per Click
3.9%
Click Through Rate
The Challenge
FitBody Gym was competing with established chains and budget fitness options. They needed to communicate their unique value proposition while overcoming price objections and the intimidation factor many people feel about gyms.
Our Strategy
We focused on community and transformation rather than just fitness. Our campaigns highlighted real member transformations and the supportive environment, targeting people who had failed with fitness before.
Execution
- Created transformation story video series featuring real members
- Developed beginner-friendly messaging to reduce intimidation
- Implemented geo-targeted campaigns for local market penetration
- Built seasonal campaigns around New Year and summer prep
- Launched referral incentives for existing members
Key Outcomes
- Generated $1.6M in membership revenue over 8 months
- Increased membership base by 185%
- Achieved 16.8% conversion rate on trial offers
- Reduced member churn rate by 40%
- Established FitBody as the premier local fitness destination
Campaign Tags
FitnessMembershipCreative DesignFacebook Ads
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