Back to Portfolio
E-commerce

Luna Skincare Brand Campaign

Premium skincare brand campaign featuring elegant product photography and sophisticated targeting for luxury beauty market.

7 months
Beauty & Skincare
Luna Skincare Brand Campaign
Campaign Results

Key Performance Metrics

$2.1M
Revenue Generated
6.2x
Return on Ad Spend
18.7%
Conversion Rate
18,500+
Qualified Leads
$1.95
Cost Per Click
4.5%
Click Through Rate

The Challenge

Luna Skincare was entering the competitive luxury beauty market dominated by established brands. They needed to build brand credibility and justify premium pricing while competing against brands with decades of market presence.

Our Strategy

We positioned Luna as the science-backed, results-driven alternative to traditional luxury skincare. Our approach emphasized ingredient transparency and real results over marketing hype.

Execution

  • Created educational content about skincare ingredients and science
  • Developed influencer partnerships with skincare experts and dermatologists
  • Implemented before/after user-generated content campaigns
  • Built subscription model with personalized skincare routines
  • Launched premium packaging and unboxing experience focus

Key Outcomes

  • Generated $2.1M in product sales over 7 months
  • Built loyal customer base with 45% repeat purchase rate
  • Achieved 18.7% conversion rate on premium products
  • Established partnerships with 50+ beauty influencers
  • Created sustainable subscription revenue stream of $200K/month

Campaign Tags

Luxury BeautyProduct PhotographyPremium BrandingE-commerce

Ready for Similar Results?

Let's discuss how we can create a custom strategy that delivers measurable results for your business.

Book Strategy Call