Scibids AI KPI Optimization Campaign

The Challenge

Scibids needed to establish market presence in the competitive AI/SaaS space while educating potential customers about their KPI optimization platform. The challenge was reaching decision-makers in enterprise companies who were already overwhelmed with AI solutions.

Our Strategy

We developed a multi-channel approach focusing on LinkedIn and Google Ads, targeting C-level executives and marketing directors at mid-to-large enterprises. Our creative strategy emphasized clear ROI messaging and data-driven results.

Execution

• Created compelling video testimonials from existing customers
• Developed interactive demo landing pages with personalized experiences
• Implemented advanced audience segmentation based on company size and industry
• A/B tested messaging focusing on efficiency vs. cost savings
• Launched retargeting campaigns with case study content

Key Outcomes

• Generated $2.8M in pipeline revenue within 6 months
• Achieved 8.4x ROAS across all channels
• Increased demo requests by 340%
• Reduced cost per qualified lead by 65%
• Established Scibids as a thought leader in AI optimization